Twitter Advertising Makes the Cash Register Ring
Monday, May 18, 2009
Advertising Age published an article over the weekend that offers just the sort of stats that an analytical type might need before jumping on this "trendy" new Twitter bandwagon: Twitter Proves Its Worth as a Killer App for Local Businesses. According to Jeff Leach, co-founder of Naked Pizza in New Orleans, they were able to affirmatively track 15% of their sales as directly resulting from a Twitter-exclusive promotion.
When small businesses pay thousands each year in directory advertising, email marketing, and direct mail -- Twitter's first appealing trait is it's low barrier of entry. It's free to join, and free to build a following. I will freely admit that advertising services like BeTweeted aren't required for success on Twitter, although they sure do help a lot!
The other low barrier of entry described in Advertising Age's article is the simplicity of Twitter. It's not nearly as overwhelming to get started as, say, designing a blog in Wordpress or creating a page on Facebook. With so much to distract and occupy a small business owner's time, Twitter's ease of use is very appealing.
So, if you've been looking for some proof in the pudding before you jump on the Twitter bandwagon, Advertising Age's article is worth the read.
at 10:36 AM Link to this Article 0 Comments
When small businesses pay thousands each year in directory advertising, email marketing, and direct mail -- Twitter's first appealing trait is it's low barrier of entry. It's free to join, and free to build a following. I will freely admit that advertising services like BeTweeted aren't required for success on Twitter, although they sure do help a lot!
The other low barrier of entry described in Advertising Age's article is the simplicity of Twitter. It's not nearly as overwhelming to get started as, say, designing a blog in Wordpress or creating a page on Facebook. With so much to distract and occupy a small business owner's time, Twitter's ease of use is very appealing.
So, if you've been looking for some proof in the pudding before you jump on the Twitter bandwagon, Advertising Age's article is worth the read.
Labels: Advertising and Marketing, Social Media
at 10:36 AM Link to this Article
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