Geo-Targeted SEO
Thursday, April 16, 2009
Search Engine Optimization, or SEO, is the latest buzz word in marketing. The bottom line is that being found in a search is going to be good for your business. But many have wondered: is it possible?
If you’re in manufacturing, you’ve likely discovered that you have what’s called a “competitive” keyword. That means there are millions of other companies out there fighting for the same audience in the search engines. So, what can you do? Well, maybe you don’t have the budget or expertise to float your website to the top of Google search results for a search string like, “Tool and Die.” But, what if you narrowed your target? How much tool and die work could you win right here in Indiana? In fact, if you really think about it, you don’t need to be the top search result for the Aussie searching “Tool and Die” on the other end of the planet.
There are three simple things you can start doing today to make sure you’re findable for Geo-targeted search—that is, a search like, “Indiana Tool and Die.”
First, make sure your website is indeed optimized as much as you possibly can. There are a wealth of articles available on this topic, so I won’t belabor the subject here. However, it is important to realize that the same optimization principals that move worldwide moguls to the top of every search are still vital to getting your site on top in Indiana.
Second, make sure your business appears on Google maps. This is a relatively simple process. Just visit www.google.com/local and type in your exact address. If the map places an anonymous marker at your location, but doesn’t know that it is indeed your business residing there, then you need to add your information. What’s more, if is provided but doesn’t include a link to your own website, be sure to update and add that valuable piece of data.
Finally, talk local on your website. No matter what, keywords are still the key. So, as a piggy-back to the first point, your site should not only include keywords relating to your service, but talk about your state, your region, your city, etc. You can start by including a full mailing address on your contact page. Earn bonus points if you link that address to the very Google map hyperlink that we just discussed. In addition, sprinkle “Indiana” throughout your “About Us” copy and anywhere else on the site that you can.
If you focus on winning business locally, you’ll be surprised how many procurement people, project managers, and other professionals with business to let will be searching for local vendors to fill their needs. Don’t you want to be found among them?
Nick Carter
President, Carter & Company
www.carterandcompanyllc.com
at 1:53 PM Link to this Article 0 Comments
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If you’re in manufacturing, you’ve likely discovered that you have what’s called a “competitive” keyword. That means there are millions of other companies out there fighting for the same audience in the search engines. So, what can you do? Well, maybe you don’t have the budget or expertise to float your website to the top of Google search results for a search string like, “Tool and Die.” But, what if you narrowed your target? How much tool and die work could you win right here in Indiana? In fact, if you really think about it, you don’t need to be the top search result for the Aussie searching “Tool and Die” on the other end of the planet.
There are three simple things you can start doing today to make sure you’re findable for Geo-targeted search—that is, a search like, “Indiana Tool and Die.”
First, make sure your website is indeed optimized as much as you possibly can. There are a wealth of articles available on this topic, so I won’t belabor the subject here. However, it is important to realize that the same optimization principals that move worldwide moguls to the top of every search are still vital to getting your site on top in Indiana.
Second, make sure your business appears on Google maps. This is a relatively simple process. Just visit www.google.com/local and type in your exact address. If the map places an anonymous marker at your location, but doesn’t know that it is indeed your business residing there, then you need to add your information. What’s more, if is provided but doesn’t include a link to your own website, be sure to update and add that valuable piece of data.
Finally, talk local on your website. No matter what, keywords are still the key. So, as a piggy-back to the first point, your site should not only include keywords relating to your service, but talk about your state, your region, your city, etc. You can start by including a full mailing address on your contact page. Earn bonus points if you link that address to the very Google map hyperlink that we just discussed. In addition, sprinkle “Indiana” throughout your “About Us” copy and anywhere else on the site that you can.
If you focus on winning business locally, you’ll be surprised how many procurement people, project managers, and other professionals with business to let will be searching for local vendors to fill their needs. Don’t you want to be found among them?
Nick Carter
President, Carter & Company
www.carterandcompanyllc.com
at 1:53 PM Link to this Article
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